Toddler Warehouse Business Plan - 4171 Words

5/18/2012 BUS: 700 SEMINER | GOLAM MOHAMMAD | PREPARED BY ISHRAT JAHAN ID# 112 0538 090 THE TODDLER WAREHOUSE | BUSINESS PLAN | Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 Services 8 Market Analysis Summary 8 4.1 Market Segmentation 8 4.2 Target Market Segment Strategy 10 4.3 Service Business Analysis 10 4.3.1 Competition and Buying Patterns 10 Strategy and Implementation Summary 11 5.1 Competitive Edge 11 5.2 Sales Strategy 12 5.2.1 Sales Forecast 12 5.3 Milestones 14 6.1 Personnel Plan 14 Financial Plan 16 7.1 Important Assumptions 16 7.2 Projected Profit and Loss 17 7.3 Projected Balance Sheet 19 Market†¦show more content†¦The Toddler Warehouse offers a low teacher to student ratio, custom facilities, and innovative learning programs. The Toddler Warehouse hours will be a bit wider rage than normal business hours to accommodate the working parents, the target customer. The two income families have children, yet both parents work. The Toddler Warehouse is an innovative solution that acts as virtual parents, broadening the children s skills during the day. This is not a baby sitter facility. The children are engaged throughout the day, learning new skills and reinforcing already acquired ones. Market Analysis Summary The Toddler WarehouseShow MoreRelatedCanada Goose Strategic Platform Analysis1696 Words   |  7 Pagesto the next characteristic of the market which is the age bracket. If this assessment was conducted a few years back CG would have a product structure targeting 16+ years of age group but in 2013 CG launched collection for youth, kids, babies and toddlers. Thus expanding their product offering to meet a wide range of age group and meeting their specific requirements. The market will be impacted by changing dynamics in the future. 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