Business Communication Comparison & Contrast-Samples for Students

Questions: 1.Describe each Business 2.Compare and Contrast the nature of the Communication. 3.Identify what types of Communication worked and what did not. 4.Explain why the particular Communication enhanced or damaged the Business. Answers: Introduction Business communication is identified as the information sharing tool inside and outside an organization which is performed for the commercial benefit. This further encompasses the various types of the elements such as brand management, interpersonal communication, employee engagement marketing, advertising and customer relations. The report has compared and contrasted on the various types of the information which are seen to be selected based on New York City cab and Yahoo (Subramanian 2013). The analysis of the real life examples has been able to taken into consideration based on both the positive and the negative aspects of the business communication. The positive implications of the communication have been depicted with New York City cab and the negative effect is taken into consideration with Yahoo. 1.Description of each business The New York City Taxi and Limousine Commission (TLC) was established in 1971. The agency is seen to be responsible for the regulation of the New York City's medallion (yellow) taxicabs and vehicles available for hiring. TLC is seen to have license for regulation of more than 50000 vehicles and approximately 100000 drivers and perform the safety and the emissions inspection in more than 13587 medallion taxicabs thrice a year. The company has further ensured that the New Yorkers and the visitors of the city are having the access to the taxicabs and the car services. It also understands the needs of the various types of the private transportation and the essential components present in the transit network (Nyc.gov. 2017). Yahoo is recognized as a popular web portal, which provides various types of online services headquartered in Sunnyvale, California and wholly owned by Verizon Communications. The company is further seen to be founded by Jerry Yang and David Filo in 1994. Its global presence has been further seen to be based on the search engine Yahoo search, web portal and various types of other services such as news, mail, finance, answers, yahoo groups, video sharing and online mapping. Some of the other partnerships of the company have been further seen in form of the Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo music and Yahoo Games. The company has been further able to provide various types of the personalized services which have enabled the users to combine the various forms content information into a single page. The company has been further seen to develop partnership with the service provider of broadband like ATT Inc. and British Telecom (Wowggle.com. 2017). 2.Comparison and contrast of nature of the communication The two main broad categories which have been related to New York City cab and Yahoo are internal and external communication. The internal communication has been further segregated into upward, downward and horizontal communication. The external communication has been further seen to be categorized based on the different types of the consideration made in form of the Sales volume, profits, reliability in the public credibility and the operational efficiency. It has been further taken into consideration based on the overall performance, goodwill of the public, corporate image and the goals and customer satisfaction (Surbhi 2015). The main form of the communication in NYC cabs has been seen to be both internal and external. The main form of the internal communication has been seen to be discerned in form of the various types of the disclosures made to the employees of the companies. It has been further seen that the different forms of the internal communication has been seen to take place in the with the clear exchange of the information on the company polices, it has been further seen to offer the various types of the services which are conducive for performing the necessary operations (Chaney and Martin 2013). The employees are further seen to provide the necessary feedback of the company and make suggestions of the improvement of the existing services. The external nature of the communication has been discerned in form of the publishing the information about the activities, challenges and the experience by the agency in the respective calendar years. The conduction of external communication process of the c ompany has been seen to be done based on the publishing of the annual report in subsequent years (Notesdesk.com.2013). The main form of the communication style in the yahoo has been seen to be very effective both internal and the external communication of the company. Some of the various types of the other considerations made in the communication of the company have been seen to be done based on the social media platforms and newspaper media on relevant sections (Forbes.com. 2017). 3.Identification of positive and negative communication The positive communication process in the company has been with proving the riders with more options on how they were able to provide more offers of how people changed the way of tipping their drivers. In general people used to tip the drivers on an average of 10% of the total fare, however after the introduction of the three additional buttons the riders got additional options to provide 30%, 25% and 20% tip. By taking this decision it was seen that average tip of the drivers jumped from 10% to 22%. It was seen that by doing so the company was able to generate additional revenue of $ 144 million. This is identified as a great step towards the effective communication process and how it influenced the people to make the different types of the decisions which will be enable the company to generate more revenues (Jellyvision. 2014). The example of poor communication in Yahoo has been mainly identified with internal communication. It was seen that the HR of Yahoo sent internal memo to the employees that got leaked around the world. It asked the employees to not take any telecommuting or working from home would no longer be available and employees need to relocate or even quit office (Grossman 2017). The main problem with the business communication was identified with a poorly constructed memo, which failed to explain the reason for the significant amount of changes in the communication. It was further seen that the memo significantly failed to explain the rationale behind such a significant change in culture, leaving Yahoo employees upset and frustrated. This incident created a national level controversy associated to policies for work from home (Perlroth 2014). 4.Rationale why the particular communication enhanced or damaged the business The example taken from the NYC cabs was able to suggest a significant improvement in the business communication policies which resulted in significant improvement in the tips paid to the drivers of the cab. This acts as an important example of how a small change in the communication can result in thee generation of hundreds of millions of dollars to an organization. It has been further seen that by just improving the anchor for the business, the companies will be able to generate a significant amount of profits. The case identified in Yahoo has clearly shown how the poor communication in the memos has negatively influenced the morale of the employees. The non consideration for the cultures of the people has disregarded the various types of the options for the flexibility provided by the company to its employees. It created deep cultural issues in the company which was not visible from outside the organization. Hence, it has been seen that the main problem was seen to be associated to the decreasing employee relation with the supervisors and higher authority. It was also seen that after the declaration of the changes in the company policy, the turnover rate increased compared to the last five years. In several cases it was further seen that the poor business communication led to several confusion in the employees in the organization. In several occasions this has been seen to create much confusion among the employees in terms of the work goals and has also led to frustration related to the pr oject. Employees are further seen to comment that unlike previous chief executives whose focus was outside Yahoo would be able to prioritize internal policies of the company and worked to motivate the employees by following a fixed internal policy (DiSanza and Legge 2016). Conclusion The main interpretations made in the study have been able to focus on the various aspects of the positive and the negative impacts of the business communication. It has been further able to show the relevant comparison and the contrast of the different types of the policies asslcited to the business communication in the real life situations. The various interpretation made in the NYC cabs and Yahoo has been further able to demonstrate how a good communication policy can lead to generate millions of dollars to the business and greater satisfaction. It has been further shown hoe the poor communication process has negatively influenced the performance of not only on the company but also on the morale of the employees. The conncetion of the communication strategies of the both the companies has been further related with the internal and external communication process. Reference List Chaney, L. and Martin, J., 2013.Intercultural business communication. Pearson Higher Ed. DiSanza, J.R. and Legge, N.J., 2016.Business and professional communication: Plans, processes, and performance. Pearson. Forbes.com. (2017).Forbes Welcome. [online] Available at: https://www.forbes.com/sites/johnkotter/2013/07/18/the-marissa-mayer-method-5-steps-to-kick-starting-the-yahoo-culture/#3c6c78963dbc [Accessed 17 Jun. 2017]. Grossman, D. (2017).Yahoo poorly communicates new in office policy to employees. [online] Yourthoughtpartner.com. Available at: https://www.yourthoughtpartner.com/blog/bid/57809/Yahoo-poorly-communicates-new-in-office-policy-to-employees [Accessed 17 Jun. 2017]. Jellyvision. (2014).How 3 Buttons Helped Increase Tipping by $144 Million - Jellyvision. [online] Available at: https://www.jellyvision.com/damn-good-communication/3-buttons-helped-increase-tipping-144-million/ [Accessed 17 Jun. 2017]. Notesdesk.com. (2013).Business Communication | Types of Business Communication | Notes Desk. [online] Available at: https://www.notesdesk.com/notes/business-communications/business-communication-and-its-types/ [Accessed 17 Jun. 2017]. Nyc.gov. (2017).NYC Taxi Limousine Commission -TLC Mission Statement. [online] Available at: https://www.nyc.gov/html/tlc/html/about/mission.shtml [Accessed 17 Jun. 2017]. Perlroth, C. (2014).Yahoo Says New Policy Is Meant to Raise Morale. [online] Nytimes.com. Available at: https://www.nytimes.com/2013/03/06/technology/yahoos-in-office-policy-aims-to-bolster-morale.html [Accessed 17 Jun. 2017]. Subramanian, K. ed., 2013.Excellence in business communication. Upper Saddle River, NJ: Pearson. Surbhi, S. (2015).Difference Between Verbal and Nonverbal Communication (with Comparison Chart) - Key Differences. [online] Key Differences. Available at: https://keydifferences.com/difference-between-verbal-and-non-verbal-communication.html [Accessed 17 Jun. 2017]. Wowggle.com. (2017).Yahoo:About - The Wowggle. [online] Available at: https://wowggle.com/yahooabout/ [Accessed 17 Jun. 2017].